The difference between marketing and spamming

There is a lot of spamming going on in cyber space. There is also a lot of spamming that tries to get passed off as marketing.It is important for businesses to know the difference between marketing and spamming.A business will not want to be labeled as a spammer when it is a legitimate business.When a business sends an email, the email needs to be viewed as a marketing email and not just some junky spam.To do this a business needs to know the difference between marketing and spamming.

Spam is never signed up for.This is one of the main differences between marketing and spamming.Spammers take email from legitimate businesses and then send the spam email to address that never signed up for the junk the email contains. To often in a day, emailers find spam in their box and get fuming mad and want to make it stop.This is why it is so important for a business to not be viewed as spam, but to be seen as marketing.

Marketing is opt-in emailing, or permission emailing.This is when a person signs up on a web site to receive a certain type of information.This is marketing and not spamming.Sometimes a person may forget that they signed up and still mark the email spam.This can be avoided by showing that the email was sent by a business and that the business has a real purpose.It is also helpful for a business to offer a unsubscribe button that will stop any unwanted emails.This will greatly reduce the chance of being marked spam when the emails sent are marketing a business.

There is a difference in acquiring email lists between marketing and spamming.Here the difference is, that marketing gets the list through email companies or by being on a list for a certain product or line of work.Spamming email list take the list from anyone they can.There is no grouping or content similarities.They take a few hundred emails form this group and then a few hundred from another group.Spammers may even pay to get a list form a legitimate online business and then send spam.This will only last until they get caught and are forced to stop.

Marketing lists come from senders whose addresses are legitimate.Spam comes from an email address that is not real.This and the difference of personalized emails between marketing and spamming should tell any one that an email is spam. If a business wants to stay in the marketing email list and not the spamming email list then they need to show their email address is real and the personalize the subject line.

Spam is actually illegal and should never be done.There are steps being made to try and control the spam that is sent out every day, but the spamming continues.Marketing on the other hand is not illegal and the email list that a company sends to is typically a lot smaller that spamming.Spammers will send to tens of thousands, while marketing emails are sent to a much smaller number due to the specific nature of the business that is marketing.

The main difference between marketing and spamming emails is that the spam is never wanted or signed up for.The marketing is sent because of an expressed interest in certain products or services, or because an individual asked to have the marketing email sent to them.Another difference is that spamming is not personalized and most of the time has a bogus email address.Another difference between spamming and marketing is that spamming is illegal and marketing is not.So be careful, as a business, that the emails sent for marketing do not look like spam.