Creating Better Articles

Do you write informative articles for your customers? A lot of companies will use article marketing to generate links and to aid in establishing their name in the industry. When you use article marketing you need to be very careful about the content that you are creating and to make sure that you are using the right websites to help promote your articles. It is important that you market your articles correctly in order to get the most out of the articles. People often regurgitate content that is already out there. When customers have 60 articles on the same thing, they won't end up reading all of them. Customers want to see one article that is beneficial to them and this is the article that you need to focus on creating.

Not only will a good article be favored by your customers, it is likely that others will request to publish it as well, helping you to gain more links. When you start to create articles that people like to see, it will help you to gain online followers. People will actually desire to read your information and they will focus on sending out the quality articles to their friends and others. Having followers is great as it will help to ensure that you are getting readers and it's great as you will be able to have people to send the messages out to so you can do timely marketing promotions and other things.

Use the keyword research tools to help you come up with some ideas for creating the article topic. Usually you will have one word that comes up like "marketing" and then you need to focus on breaking this down into a number of sub-headers so you can generate articles. Once you have a number of topics, you have to create original and unique articles that your customers will place value on. Here are some of the things that you can do in order to let your customers know about your new articles:
- Post your article in ranked directories. There are many different article marketing sites. Some are free where others will charge you. It is important that you look around for which article marketing sites are the best and which ones are commonly used by your customers. You can get a lot of links but you have to really focus your efforts on working with sites that are going to boost your credibility instead of hurting it. Some sites enable you to create your own "corner" so you can create a great following on their site as well.
- Use social media to inform customers of a new article. Wordpress is commonly used by a number of bloggers and it's a great way to help you post your new content on social media sites. Usually you will post the first few sentence to hook in the reader and they will link back to your website.
- Send out email newsletters with the new article. This helps you to promote the article and gets people to sign up for the newsletters. This also helps you in getting other companies to pay for advertising on your website, which is great in enabling you to pay for your marketing needs.

Always copyright your articles! There is a lot of piracy out there and people often steal content. You have to make sure that your articles are copyrighted to try and prevent people from stealing them. You can include a reprints page for people that would like to add your article to their site. It's also smart to include a code that copies the original location of the article in case someone does try to steal it.