10 ways to build a better marketing message

Are you tired of old marketing tactics that aren't working? If your customers are responding in the same way they used to, it may be time to consider a new marketing message. Here are 10 ways to build a better marketing message:

1. Focus on the website. One thing companies tend to neglect is their website. You need to spend time on your website in order to market your company. Your website is where your potential customers will go to learn more about the company and to understand your products. In essence a website is like an online salesman. It needs to do all the convincing for you in order to inspire your customers to buy your products. A good website is easy to navigate and it is easy to look at. Avoid adding too many animations and pictures to your website because it will distract from the overall message you are trying to convey to your customers. A quality website must also offer a problem-solving area where your customers can turn to for more information if they are confused or having problems with their products.
2. Customer surveys. Want to get into the minds of your customers? Focus on customer surveys. Customer surveys allow you to understand what your customers think about your products and services and they can help you understand whether or not you are marketing correctly to them or if you need to change the design or your products.
3. Social media. Get in touch with your customers in their realm. Social media sites offer an excellent opportunity to interact with your customers and to discuss a number of things with them pertaining to how they feel about your company and the products you sell. Social media also allows you to establish an online presence and build an image for your company.
4. Focus on branding. A great way to market is to focus on branding. When you are able to acquire instant recognition by your logo or slogan, you have done a great job branding your business.
5. Customer satisfaction. Your customers will eagerly spread the word about your company if they are impressed by your services and feel that you are a great company. Focus on reaching out to your customers and providing them with quality customer service. This helps to market your business without spending money.
6. Focus on the positive. Always look at the various benefits of your products and services and focus on showing this to your customers. When you have a positive message to send out, people are receptive to it and you will have an easier time convincing them to buy your products.
7. Convey your strengthens. Similar to the positive messages you want to send out, you want to show your competition and your customers that you have a stronger company that will weather any storm. Show them how you have bounced back from bad products or publicity and it will help to cement your image and company in your industry.
8. Stick to your budget. You don't always have to spend a fortune to market to your customers. Stick to your budget and make sure you can actually afford the marketing pieces you are currently doing.
9. Plan it right. Customers can tell when you are throwing together a marketing campaign. Take the time to actually plan it right so you can increase your annual sales and improve your image.
10. If all else fails hire professionals to come in and market your company. Marketing specialists have a number of connections and tools that will help you design a better marketing message.