Saving money on marketing

Marketing your business can become a very costly enterprise. You always want to keep your eye out for some free or less expensive marketing opportunities where you can send out information about your business without it costing you an arm and a leg. The problem a lot of companies run into is not having enough money to pay for their marketing efforts because they aren't bringing in anything.

Graphic Design
How can you find a way to spend a lower amount to get high quality work? One place to start with is the amount of money and time you are wasting on graphic design. Smaller organizations do not need to spend as much time worrying about graphic design as it can become costly. Try to use freelancing services instead of hiring your own graphic designer. Freelancing services have a faster turnaround time and they are less expensive as you don't need to pay them every day, just per job. Graphic designing is one of the easiest ways to save money on marketing; you just need to make sure you aren't sacrificing the quality of your graphic design services.

Printing
You can waste a lot of money when you are trying to get high end printers to produce marketing messages for your company. Do you really need to use the printers that make high-end products? Why not try some of the online printers that are free and provide you with high quality work for a lower price? They usually take your order and combine it with that of other companies and that is how they are able to provide you with such high quality work for a lower price.

Reduce direct mail efforts
Using the mail is a great way to target your niche market but its not exactly the best way to save money on marketing. How about trying an email campaign in stead of a direct mail campaign? Email allows you to save a lot of money, the only downside is that you may be unable to reach the right customers with email or some of your customers may never get the campaign.

Only send out direct mail campaigns for thank-you mailers as you know most of these customers will actually respond to the campaign and they will be able to provide you with financing you need to pay for the direct mail campaign so it will be a worthwhile investment.

Go online
If you really want to try and save money on marketing, why not go online? Online marketing is a great way to get in touch with your customers for a lower cost. Even paying for a pay-per-click campaign can be cheaper and more cost effective overall compared to a direct mail campaign. There are other avenues besides just direct mail, you also have the social media sites, article marketing, blogging, discussion boards, and several other opportunities. Here are some of the online marketing techniques and how they will help:

• Social media - head to sites like Twitter and Facebook. They are free to join and its one of the best ways to get in touch with your customers as millions of people are using social media sites right now as a way to interact with friends and others. Social media helps you to get in touch with your customers as you can use it to conduct market research on the discussion boards and other places.


• Article marketing - building links and establishing your reputation is a great way to get in touch with your customers and to build your online presence. Use articles that educate your customers and provide value to them rather than concerning yourself with just links.