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Marketing promotion tools

dotcominbriefcase19157840.jpgMarketing is the single most important thing you can do for your business. When you market your business you are spreading the word to a new audience that you have a company and that you have a number of products to offer your customers. Marketing your business is easy to do as you gain more experience and practice with it. Without marketing how do you expect your customers to learn about your company and to purchase your products to help you stay in business? Finding the right marketing tools to use depends mostly on how big your company is and how big your marketing budget is. When you have a larger company, you can afford to acquire larger advertising campaigns. Smaller companies don't have the same amount of money and you will need to look into alternative marketing tactics to save money and advertise your business.

Online Advertising - one of the best ways to promote your company is through online advertising.It seems that just about everyone is online anymore and they do their shopping, research, and social connecting online. The online world presents a great opportunity to businesses as most of the online promotional tools you can use are free. The other great thing about online advertising is that you can get in touch with customers in different states and countries. You have an online presence that is worldwide, something that you cannot achieve through print ads without spending thousands of dollars to do so. Here are some online advertising methods to consider:
1. Pay-per-click marketing and banner advertising
2. Social media marketing
3. Blogging
4. Article advertising
5. Link building

Email marketing - while email marketing is considered a part of online marketing, it actually requires its own attention and marketing campaign. Email marketing is one of your best options as you can promote your products and services and you can also provide your customers with regular information about your company. Email newsletters are commonly used and they can be joined or opted out of at any time. You can send out product promotions with email marketing along with a number of other options like announcement of new products or even new hires for the company.

Product sampling - another way to inspire your customers to buy your products is by using product sampling. Product sampling is very basic as you will simply send out smaller replicas of the product you are planning to launch to a very small group of customers. As they use the products and they are impressed with them, the goal is to have them spread the word about the new products to their network. This is called buzz marketing and it's a great way to market for a low cost. The other nice thing about product sampling is that it offers you a chance to learn more about the customers and your product. Did they like the product and are there things that need to be changed before you send the completed product out to the rest of your customers?

Press Releases - gathering free media coverage is a great way to market your company. Press releases are one of the easiest ways to generate a buzz in your market. You do need to be careful about the way in which you write the press release as you want to try and inspire the media to do something about the press release which is to cover a story. A press release also should only be sent out if you have something newsworthy to report. Sometimes companies get too anxious with press releases and they send them out too often, causing the media to ignore them.

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