How to create the right marketing mix

Most small business owners think that the best type of marketing is the type of marketing that is straight forward, simple, clear, and easy to understand. However, if you talk to marketing experts they are going to tell you that you need to have the right kind of marketing mix, so what does that mean for small business owners? This means that as a small business owner you are going to want to create the right marketing mix for your business, which is going to allow you to communicate with a wide range of people, which are going to be the people that you are trying to sell your products or services too.

Here are the steps you will need to take to create the right marketing mix for your small business.

Step one:
Look at and evaluate the ways that you are currently using to advertise your business. Every company is going to advertise, but how they go about advertising their business is going to vary. Not to mention that some companies are going to be better at advertising than other companies and the companies that create the right marketing mix are going to do it the best of all. When look at the different ways that your company is advertising its products or services you need to ask yourself some basic questions to be sure that you are getting the most out of your advertising. You will want to ask where people go to find out about your product, what your customers do besides using your product, how well your customer base understands technology and if they use the internet and any other questions that you feel are relevant. Once you have answered the questions you will need to make sure that your company is advertising in all of the areas that your customers access.

Step two:
Do some basic research about why certain customers buy certain products and what makes them by those products rather than something else. Doing this will help you to focus your marketing strategy on certain groups for certain products and other products from other age groups. For example, if you are selling products or services to kids you need to think about how you can use your marketing techniques to reach them, but at the same time you will also need to include some marketing techniques that will allow you to reach their parents. It is important to reach the parents because it is the parents that will be the ones purchasing the products for their kids.

Step three:
Now that you have mastered the how, who, and why your customers buy your products you are going to need to come up with marketing plan that addresses all of your customers and all of their needs. The marketing plan that you create is going to need to include a variety of marketing techniques so that you can reach a larger group rather than just using one or two techniques to reach a targeted group of potential customers. For example, if you are selling a product to a child you will want to use television ads that are shown on certain kid friendly channels during specific times of the day so that you can reach a large group of potential customers. You are also going to need to reach the kids parents with the same ads, so what you are going to need to do is figure out what channels parents would be watching television with their children and what time they are more likely to be watching television with their children and play the ads at that time.

Even though creating a marketing mix is a tough task, it is worth it in the end. Not to mention that will all of the research that you do you will be able to create just the right marketing mix for your customer base.