Making Those Leads Into Sales
Are you working on making your company stand out? What are some of the things that you can do? Generating leads is essential to the successful growth of your business. How can you generate growth properly? It comes down to being able to take a lead and convert it into a sale. This is easier said than done for small business owners, especially if you have a lot going on and not too much time to follow up with leads. What can you do about these leads? Here are some suggestions.
Create a new policy
How about establishing a rule that every lead must be follow up within 24 hours? This way you are not losing the attention of the customer. If you cannot do this, have your employees do the initial follow up for you. Then you can screen out the people that do not seem to be interested in what your company is offering and you can focus more on the leads that are planning to buy. However not following up and letting a person sit there for days and days can lose money because you want to get on top of a lead a soon as a person shows interest. If you wait too long, people will forget or they simply do not care anymore. A good policy is the best option you have in order to make sure each lead doesn't fall through the cracks.
To help you out with leads, use emails! Emails can assist you with the leads as you can let your customers know a number of things such as what the company is promoting along with how they can buy. A simple email to confirm that you have received their request for more information will be able to let them know how soon they will be able to hear back from your company. The sooner the better!
Hire the right people
In order to make a lead into a sale you want to hire the right type of people. Make sure you are working with people that are prompt in following up with customers and people that really do understand what they need to do in order to make each customer feel wanted, special, and truly unique. It is vital that you have people that have the right training and knowledge so they can answer all of the customer questions promptly and to make the person feel comfortable in their decision to work with you.
Increase the sales team
Why can't everyone at the company become a member of the sales team? You can easily train your bookkeeper to do some simple call screening processes in order to help them convert leads into sales and to make some commission or something off of it. You want to have people that are motivated to pick up the phone in the office and help the customers on the phone. This is a great way to get people to work harder but to ensure every person that calls or emails and wants information will be able to get it. It costs a lot to hire people so you might want to consider the possibility of using some freelancers for various projects here and there. This can also help you out as you want to get things done without paying a huge salary to just one person.
Don't let those leads go to waste! You pay a lot of money in pay per click marketing and other marketing efforts just to get people to your site. If you don't follow up in a timely manner, you are wasting money and you are not able to bring in the income you need to sustain the business.