Web Content Writing: Combining Links and Content

When you write for a web page there is a great attraction for using hyper-links. Even I cannot resist the temptation of linking different pages to a single paragraph just to encapsulate lots of information in short text.

Although a web page is mostly written in a hyper-text language, it does not mean we use hyper-links at the drop of a hat. They are extremely useful, no denying that, but an over-dosage can end up utterly distracting the reader.

Just as a side note, when I talk of links, I don't mean the navigation links. Whenever I mention hyper-links, they are the links, for instance:

A web page content writer can be searched for either on Yahoo! or on Google but Amrit Hallan has written many articles on copywriting and web content writing.

There are so many links in the above paragraph to take the reader somewhere else. Here, they might be solving some purpose because I want to promote myself, but if I just insert hyper-links to show I have lots of information, it can prove to be really distracting.

On an average web page, hyper-links can be cleverly used to interlink your pages for the benefit of search engine robots and your readers. Keywords mentioned as hyper-links get more relevance in the search engines (to an extent, and not always). Hyper-links work best when used at the following places:

==| At the top of the page |==

These links are mostly navigation links. Don't mention links here that might take your reader to some other website. Mostly use this space for referring to related material on your own website. Try using your keywords as hyper-linked text.

==| As paragraph heading |==

Lots of bloggers use this technique to present their content. The paragraph contains a succinct description or introduction of the page where the hyper-linked paragraph heading takes the reader. Actually I like this technique because it solves a dual purpose: it makes you write a brief paragraph on the whole web page, and its heading contains the important keywords. Good for genuine relevancy.

==| At the bottom of a paragraph |==

You may have seen links like "Read more..." or "Read more stuff on this..." You can put this link when you feel you have said enough in a particular section and now if the reader is interested in reading more (instead of proceeding to the next paragraph or heading) he or she can click on the link.

==| At the bottom of the page |==

When you have said whatever you want to say, there is no risk of losing your reader to another web page. By this time your content should be so interesting that even if an outgoing link is present, the reader should want to stay on your website to read further. But if you are writing as an SME (subject matter expert) and want to present more informative links to the reader, then too there is no harm done. If you really write well, the reader will return.

==| Somewhere in your paragraph |==

Did I say hyper-links in your paragraphs are taboo? No, I didn't. I said use them sparingly, where it is unavoidable.

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About the author:

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Amrit Hallan is a freelance copywriter, and a website content writer. He also writes optimized content for better Search Engine Ranking. To know more about his services, visit his website site at https://www.amrithallan.com/ah.asp?d=ar.

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