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Making a name for your business
Since marketing is the most recognized aspect of getting your business known we will begin there. Another aspect of not only creating web page is social media networking. If you aren't using social media to get the work out about your business you are only hurting your company. This is basically free advertising and bringing in more customers. One of the most popular social media networking sites is Facebook. You can create a business page not a profile, and have people "like" your page. By having this Facebook page you are able to advertise, inform, and have your company information for potential clients, or customers. The average person spends hours on Facebook and not only do they spend a large amount of time, but they often end up spreading your company nameverbally to their friends, coworkers etc. Another way of making your company recognizable is your customer service. You will always remember a good or bad experience when calling a company and speaking with their customer service. Remember by having you name out on advertisements is only the first step to building your credibility.Your customer service should be superior with great customer service many clients or customers will look forward to wanting to work with you just because they had a pleasant experience. Next is appearance, if you can afford to work out of an office and not your home, the sooner you get a decent office the better. Home businesses are not necessarily frowned upon by customers but sometimes they are viewed as less professional. By working out of your home it may give people concern that you are only a minimal company and have not have enough experience just yet. Once you have an office of some sort you need to make sure you have decent furniture, office supplies, etc. For example if you walk into a beauty salon and you see old ripped styling chairs, and the chairs in the waiting room are dirty and the floor is stained, you are not very comfortable as a client and doubt the capabilities of the stylist in there. However when you walk into a salon with hardwood floors, and nice looking styling chair, and the salon is well lit, with mirrors and everything looks clean you are likely to think that the stylist in that salon are incredible and are sure to tell your friends about the wonderful salon you had seen. In review appearance is everything as well and your attitude and tone of voice, everything can play a key factor into getting your business name known from web appearance, over the phone appearance, and face to face. |
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