Making leads turn into sales
Getting your customers to your website is one thing but how can you make simple leads turn into sales? Making leads turn into sales will rely heavily on your ability to build relationships with your customers. When your customers contact you do you work hard to make sure their needs are met? Do you always put your customers needs first? This article will guide you through the process of making leads turn into sales.
The first place to start is with your website. Does your website properly represent your business? Is it easy to navigate? Can your customers find the information they need quickly and easily? Your website provides a representation of your company since you are aren't actually talking to them. Are you using the right keywords and action words that inspire your customers to purchase your products and do something? Using quality content will help to provide your customers with the information they are seeking and strengthen your relationship with them.
If you sent out brochures and marketing pieces to generate leads, you need to act quickly. Timing is everything when it comes to turning leads into sales. If you do not act quickly on these leads and start building relationships with your customers, you will lose the leads in a hurry. How soon should you contact your leads? Try to contact them within 48 hours after they have inquired about your company or services. The sooner you act, the easier it will be to sell them on your products or services. When a person contacts you they are already "sold" on the initial product and now they just need to learn how to purchase it.
Who will be talking to these prospective leads? This person needs to properly represent your business and create strong relationships with them. Always treat your customer like gold. Have a list of the commonly asked questions and answers before you when you are talking to the customer so you can provide them with quick information and quickly answer all of their questions. If you are confused or you are not organized before the contact with the customer, this will easily convey the message to your customer that you do not even completely understand what your products and services are. The information you offer to the customer on the phone must be attractive enough to get them to purchase your products or services.
Always keep a list of your customer's contact information. You may need to do some follow up work with a few customers that are simply interested in just "biting" on the information but aren't quite ready to commit to a sale. You need to send them additional information about the company and products in order to strengthen your relationship with the customer which will help you convert them to a sale when you follow up with their inquiry after a few weeks.
Keeping Your Clients
Eighty percent of your small business ales will come from existing customers. What are you doing to keep your customers happy and coming back for more? Similar to the initial selling phase, you need to treat each customer like gold no matter how much money they bring in; they are a valuable asset to your business. You need to continue marketing to them and offer them sales and discounts. The more you reach your existing customers and show them how important they are to you, the easier it will be to turn to them and rely on them when there are problems with your cash flow and other financial problems.