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How to make sure Facebook works for your business promotionStatistics show that many companies and their workforces are turning to social media sites, such as Facebook, at an increasing rapid rate. This in turn requires every business to figure out how to protect their business, brand and even employees, from the potential of social media networking gone wrong. While Facebook can be a powerful tool, for business promotion, business owners would do well to be aware of the potential pitfalls, that using this type of marketing can bring. Businesses need to understand what potential problems can arise. This often happens when the staff that use Facebook, do so without understanding what Face really entails, or understand the very public consequences of what their actions can be when using these type of sites.For example an inappropriate picture that is posted without thinking of the consequences, can be looked out by potential clients and other contacts, who logged into the business' Facebook page.There are several other steps that businesses should be aware of.
While the debate rages on about the long-term use of social networking, for business promotion, experts believe that every small business will eventually find itself in the position of having to place tools, like social media networking into its marketing mix. The bottom line as to whether this turn out to benefit these companies will depend on how well Facebook is managed, and what content a company ultimately allows and prohibits from being used. Here is what you need to know about how to make sure Facebook works for your business promotion-
1. Anything that employees want to comment on in Facebook, must gain approval from the marketing department beforehand. 2. Never providing any personal information and keep business information separate. 3. Instituting guidelines that employees can only be on Facebook for 30 minutes during the workday. |
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